Ski Test CRM

This custom CRM solution was built to streamline customer data collection and sales follow-ups for a ski test event at a Greek ski resort. The goal was to capture customer information, track ski test participation, and automate follow-up emails with personalized product recommendations—ultimately converting test participants into potential buyers.

Key Features & Functionality

✅ Customer Data Collection
Visitors participating in the free ski test had their contact details stored in the CRM, creating a structured database of potential leads.

✅ Automated Post-Test Follow-Up
After testing a specific ski model, each participant received a personalized email containing the exact ski they tested, along with an exclusive discounted purchase link.

✅ Lead Generation & Sales Pipeline
Customers who expressed interest by submitting the form were automatically registered as sales leads, allowing the ski shop team to manually follow up with a phone call to finalize the sale.

Business Impact

🎯 Enhanced Lead Generation – Captured valuable customer data from event participants.
🚀 Automated Sales Follow-Ups – Increased conversion rates by reaching out with personalized offers.
📈 Higher Ski Sales – Provided a direct sales funnel from ski testing to purchase.

This Ski Test CRM successfully bridged the gap between customer experience and sales, allowing the ski shop to convert testers into paying customers with a structured and automated approach. ⛷️❄️